BrandTrends

Country Review

0 - 14 years Old | Oct. 2019

The BrandTrends Suite provides licensors, agents and licensees with a full check on the relative awareness , popularity and merchandise appeal of all the leading Entertainment Brands & Characters among infants, preschoolers, children and tweens.

Knowing involves

The modern brand landscape is extremely deep, detailed and dynamic.
Understanding it requires intense research, resources and the skills of interpretation. BrandTrends uses a sophisticated quantitative and qualitative methodology that uncovers the best actionable information about brands for many countries and regions around the world.

With our data, you can turbo-charge your marketing and advertising strategies to leverage new and exciting opportunities that propel your business revenue to new heights. Tap into new markets, exceed your current client base’s expectations and get well ahead of the competition when it comes to leveraging brands for licensing, retail and advertising purposes.

The result is that toy manufacturers have a fight on their hands:

The challenge: Surviving (and growing) in an era where every offering decision is critical, real loyalty is hard-won and potentially elusive, and consumers and buyers increasingly hold all the cards.

Discover stimulates

Each country report contains a detailed breakdown of the top 10 brands and variables by age and gender. We interview over 60,000 individuals 4 times a year across 42 countries covering the following age groups: infants aged 0-2 years, preschoolers aged 3-6 years, children aged 7-9 years, tweens & young teens aged 10-14 years.

Our granular approach is highly detailed but also clear and actionable, so you are free to delve deep into the data to optimize more complex strategies or simply take the headline pointers to quickly inject zest into your business models.

Top favorite entertainment brands of the 0-14 years old according to gender and age

BrandTrends Country Review
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted

We look at 6 key areas

Streaming

What are the sources for streaming video content?

Awareness

How many kids are aware of what brands?

Attitudes

Do they like/dislike the brand?

Popularity

To what extent is the brand liked?

Ownership

Is the brand already owned in categories?

Purchase Intentions

Do kids want to buy more from the brand?

Act on information

content of the report

This report delves into the most popular, the most known and the most wanted Entertainment brands among boys and girls, up to 14 years old, by age group and gender.

Through about 60 charts and graphs (across 54 pages), each country review report considers many factors into account and provide actionable datapoints which are highly useful and easy to implement across the following sections:

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The Period in 6 points – Boys

Summary Top 10 Entertainment brands – Boys

The Period in 6 points – Girls

Summary Top 10 Entertainment brands – Girls

Number of different Entertainment brands, by age and gender

Competitive environment (perceptual matrix)

Boys Section, by age – Top 10

08

Boys Section, by age – Top 10

  • Streaming sources used to watch content (shows, movies, other videos)
  • Most popular brands
  • Unaided Awareness
  • Tested Awareness
  • Brand Affinity
  • Top Favorite brands
  • Brand Ownership
  • Purchase intentions of the top brands
  • Consumer Demand Gap
  • Number of different consumer product categories wanted

09

Girls Section, by age – Top 10

  • Streaming sources used to watch content (shows, movies, other videos)
  • Most popular brands
  • Unaided Awareness
  • Tested Awareness
  • Brand Affinity
  • Top Favorite brands
  • Brand Ownership
  • Purchase intentions of the top brands
  • Consumer Demand Gap
  • Number of different consumer product categories wanted

10

Methodology

Data has been collected at the very beginning of October 2019

Sample Report

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted

About the author

BrandTrends

BrandTrends tracks the relative awareness, attitudes, popularity and merchandise appeal of the most important Entertainment brands among people up to 25-year-olds. The data was collected via their survey tracker, BrandTrends, which reports on hundreds of thousands of respondents about over 1,000 different brands simultaneously in 43 countries around the world. Our database of brands contains over 50,000 different brands.

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